ASIA Records is proud to officially recognise Felement, presenter of Ultimate Showdown, for achieving a significant continental milestone as the:
Largest Simultaneous Stray Animal Welfare Pledge at a Live Celebrity Entertainment Event
(2,679 participants raising pledge cards simultaneously; 20,092.5 kg dog food donated on participants’ behalf).
This recognition highlights an extraordinary fusion of entertainment and social impact—demonstrating how large-scale live events can be transformed into meaningful platforms for advocacy, compassion, and community-driven change across Asia.
Entertainment with Purpose: A New Model for Impact
Held on 19 April 2026 at IDEA Live Arena, Ultimate Showdown 爆笑星斗善 brought together top Hong Kong celebrities such as Wayne Lai (黎耀祥) alongside Malaysian KOLs including Datin Cherlin Cheah, with the event hosted by renowned Hong Kong actor Bob Lam (林盛斌). The high-energy 6-versus-6 entertainment format featured live performances, interactive games, and surprise segments—creating a dynamic platform that seamlessly combined large-scale entertainment with meaningful social impact.
Beyond entertainment, the event carried a deeper mission—to channel public engagement into animal welfare advocacy and broader charitable initiatives.
Through a coordinated pledge moment, 2,679 participants raised pledge cards simultaneously, symbolising collective support for stray animal welfare. In parallel, a total of 20,092.5 kg of dog food was donated on behalf of participants—creating tangible, measurable impact.
Proceeds from ticket sales were also directed to beneficiary organisations, including the World Human Evolution International Foundation (WHEIF) and Yayasan Sukan Negeri Sembilan (YSNS), extending the initiative’s reach beyond a single cause.
Setting a New Benchmark for Advocacy Through Live Events
This milestone reflects how entertainment platforms can go beyond engagement—mobilising large audiences toward purposeful action.
By integrating advocacy into a live celebrity event at scale, Felement has set a new benchmark for community participation, social responsibility, and impact-driven entertainment across the Asia continent.
A Milestone Moment of Acknowledgement
The ASIA Records certificate was officially presented on 19 April 2026 at IDEA Live Arena, marking the formal recognition of Felement’s record achievement.
The recognition was received on stage by Datin Cherlin Cheah, Founder of Felement, together with her team, representing the collective vision behind this impactful initiative.
Voices of Leadership
Reflecting on the recognition, Datin Cherlin Cheah, Founder of Felement, shared:
“This event was never just about entertainment—it was about using influence to create real impact.
Seeing thousands come together for a shared cause reminds us that when awareness meets action, meaningful change becomes possible. We hope this initiative inspires more platforms to combine creativity with compassion.”
About Felement
Felement is a lifestyle brand built on the philosophy that energy is at the core of well-being.
Drawing from over a decade of experience in Feng Shui numerology and more than 20 years in aromachology, Felement represents a unique fusion of ancient wisdom and modern perfumery. Each fragrance is inspired by the Five Elements—water, wood, fire, earth, and metal—reflecting the dynamic balance that shapes both nature and human life.
Crafted in France using high-quality natural extracts, Felement fragrances are designed not only as luxury scents, but as expressions of inner energy—enhancing balance, confidence, and personal well-being.
Guided by the belief that “fragrance fades, but energy lasts,” Felement continues to explore new ways to integrate lifestyle, wellness, and meaningful experiences.
For more information, visit:
https://felementgroup.com/
