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Ai-CHA Recognised by ASIA Records for Fastest Expansion of an Ice Cream and Tea Brand Across 27 Countries on Three Continents

ASIA Records is proud to officially recognise Ai-CHA for achieving:

Fastest Ice Cream and Tea Brand to Operate in 27 Countries across Three Continents
(Asia, Africa and South America; 1,022 operating outlets; first outlet August 2022, 27th country by October 2026)

This recognition celebrates Ai-CHA’s rapid international expansion, reaching 27 countries across Asia, Africa and South America, with 1,022 operating outlets within approximately four years of opening its first outlet in August 2022.

Expanding to 27 Countries Across Three Continents

Founded in 2019 by the Lie brothers, Ai-CHA began its retail journey with the opening of its first outlet in Indonesia in August 2022.

By October 2026, the brand had expanded its operations to 27 countries across three continents — Asia, Africa and South America, establishing a network of 1,022 operating outlets.

This expansion reflects Ai-CHA’s ability to introduce its ice cream and tea offerings to diverse international markets while developing a growing retail presence across different regions.

The achievement demonstrates the scale and speed of the brand’s international development, marking a significant milestone in its journey from an Indonesian retail beginning to a multi-continental operation.

Bringing Affordable Ice Cream and Tea to Global Markets

Ai-CHA was established with a commitment to making quality tea beverages and ice cream accessible at affordable prices.

The brand’s name reflects its philosophy of “sharing our love of tea by wholeheartedly serving fine quality tea,” emphasising its focus on delivering enjoyable beverage experiences to customers.

Through its expanding outlet network, Ai-CHA aims to introduce its products to customers from different cultures and backgrounds while maintaining its core approach to affordability and customer satisfaction.

Its growth across Asia, Africa and South America highlights the international reach of its retail concept and its ambition to make ice cream and tea an enjoyable part of everyday life for customers worldwide.

A Milestone Moment of Recognition

ASIA Records recognition was officially presented on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, during the ASEAN Records Gala Night 2026.

The recognition was received on stage by Ong Wei Ho, Group Regional General Manager of Ai-CHA, alongside He Lianying, Marketing & Promotion Director, representing Ai-CHA’s leadership, international operations teams and business partners whose collective efforts contributed to the brand’s expansion across 27 countries and three continents.

Voices of Leadership

Reflecting on the achievement, Ong Wei Ho, Group Regional General Manager of Ai-CHA, shared:

“This ASIA Records recognition marks an important milestone in Ai-CHA’s journey from our first outlet in Indonesia to serving customers across 27 countries.

Our vision has always been to make quality ice cream and tea accessible at affordable prices. We are grateful to our teams, partners and customers for supporting our growth, and we look forward to sharing the joy of Ai-CHA with even more communities around the world.”

About Ai-CHA

Ai-CHA is an international ice cream and tea brand founded in 2019 by the Lie brothers, with its first retail outlet opening in Indonesia in August 2022.

The brand focuses on providing quality tea beverages and ice cream at affordable prices, guided by its philosophy of “sharing our love of tea by wholeheartedly serving fine quality tea.”

As of October 2026, Ai-CHA operates 1,022 outlets across 27 countries in Asia, Africa and South America, reflecting its expanding international retail presence.

Through its commitment to affordability, product quality and customer experience, Ai-CHA aims to bring enjoyable ice cream and tea experiences to communities around the world.

For more information, visit:
https://aichamy.com/