ASIA Records is proud to officially recognise Claire Organics Group Sdn Bhd for achieving:
Highest Handmade Soothing Balm Sales and Most Sustainability Workshops by an Aromatherapy-Based Personal Care Brand Founded by a Certified Aromatherapist
(209,539 Soother Balm units sold and 110 KindBeauty workshops, September 2023 – August 2025)
This recognition highlights Claire Organics’ achievement in combining handmade personal care product sales with sustainability education, recording 209,539 Soother Balm units sold and 110 KindBeauty workshops within two years.
Achieving 209,539 Soother Balm Sales
Between September 2023 and August 2025, Claire Organics recorded sales of 209,539 Soother Balm units, establishing a significant milestone for its handmade personal care offering.
Soother Balm is presented by the brand as a multi-purpose balm for everyday skin comfort and moisturising dry areas. Its listed ingredients include avocado oil, beeswax, shea butter, peppermint oil and lavender oil.
The sales achievement reflects the scale reached by this product during the recognised period, placing handmade personal care at the centre of the brand’s commercial milestone.
Organising 110 KindBeauty Sustainability Workshops
During the same two-year period, Claire Organics organised 110 KindBeauty workshops, extending its activities beyond product sales into sustainability education and community participation.
The workshops form part of the brand’s wider KindBeauty approach, which connects personal care with more conscious choices. Claire Organics describes this philosophy as kindness towards skin, people and the planet.
By bringing sustainability into its community activities, the brand creates opportunities for participants to consider how everyday personal care habits can connect with environmental responsibility.
Building a Brand Through Aromatherapy and Personal Care
Claire Organics was founded by Louise Chu, whose professional background includes certification in aromatherapy and clinical aromatherapy. The brand’s beginnings were inspired by her search for gentler personal care for her daughter, Claire, after whom the brand was named.
This personal motivation developed into a business combining handmade products, aromatherapy and a philosophy of thoughtful self-care.
ASIA Records recognition brings together two measurable aspects of that journey: the sales performance of its Soother Balm and the number of sustainability workshops organised within the same period.
A Milestone Moment of Recognition
ASIA Records recognition was officially presented on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, during the 10th Gather of Achievers – ASEAN Records & ASIA Records Gala Night 2026.
The recognition was received on stage by Louise Chu, Chief Executive Officer of Claire Organics, representing Claire Organics Group Sdn Bhd and the teams whose collective contributions supported its Soother Balm sales and KindBeauty sustainability workshops.
Voices of Leadership
Reflecting on the achievement, Louise Chu, Chief Executive Officer of Claire Organics, shared:
“Receiving ASIA Records recognition is a proud and meaningful milestone for Claire Organics and everyone who has supported our journey.
Our brand began with a mother’s wish to care for her child, and that spirit of kindness continues to guide our work. Through our handmade personal care products and KindBeauty workshops, we hope to encourage people to care for themselves while being more thoughtful about the world around them.
This achievement belongs to our team, customers, partners and workshop participants. Their support inspires us to continue creating, sharing and building a community guided by kindness.”
About Claire Organics Group Sdn Bhd
Claire Organics Group Sdn Bhd is the company behind Claire Organics, a Malaysian personal care brand offering handmade skincare and aromatherapy products. Founded in 2012, the brand grew from Louise Chu’s early efforts to create personal care products for her daughter.
Its offerings include handmade soaps, balms, essential oils, and bath and body care products, alongside workshops that connect its product offering with community experiences.
Guided by its KindBeauty philosophy, Claire Organics brings together personal care, aromatherapy and environmental awareness through its products and educational activities.
For more information, visit:
https://www.claire.my/
