ASIA Records is proud to officially recognise Sintak Kee Foods Sdn Bhd for achieving the milestone:
First Manufacturer to Use Omega-3 Pork in Traditional Fuzhou Char Siew Pau with the Most Units Sold in a Single Year (2,238,391 units sold in 2025; Fuzhou Char Siew Pau in production since 2001, Omega-3 Pork variant introduced in 2024)
This recognition celebrates Sintak Kee Foods’ successful integration of modern ingredient innovation into one of Asia’s distinctive traditional Fuzhou delicacies. By combining authentic Fuzhou craftsmanship with Omega-3 pork, the company has demonstrated how heritage cuisine can evolve to meet modern consumer preferences while preserving its original flavour and cultural identity.
Preserving Traditional Flavours Through Modern Manufacturing
Established in 2001, Sintak Kee Foods Trading has grown into one of Malaysia’s leading manufacturers of frozen buns and dim sum products. The company is recognised for producing authentic Chinese and Hong Kong-style buns and dim sum using time-honoured methods supported by modern food manufacturing standards.
Through its subsidiary and national distribution arm, the group has established an extensive market presence with more than 2,000 sales points across Malaysia. Its products are supplied to morning markets, night markets, coffee shops, restaurants, mini markets, supermarkets, hypermarkets, frozen food retailers, and other non-halal food outlets.
Today, the company operates three modern production factories and warehouses in the Seri Kembangan Industrial Zone, each spanning approximately 12,000 square feet, supported by a dedicated workforce of about 200 employees.
Elevating Traditional Fuzhou Char Siew Pau Through Ingredient Innovation
At the centre of this achievement is Sintak Kee Foods’ innovation in incorporating Omega-3 pork into its traditional Fuzhou Char Siew Pau.
Its signature Honey BBQ Char Siew Pau combines a savoury-sweet barbecue pork filling with soft handmade pau skin, offering consumers the familiar taste of authentic Fuzhou-style Char Siew Pau while introducing a modern ingredient innovation.
Introduced in 2024, the Omega-3 pork formulation reflects the company’s commitment to continuously improving its products without compromising traditional recipes.
During product development, the team visited producers and pork farms across Malaysia to study Char Siew Pau preparation techniques and better understand raw material quality. Working closely with supply chain partners, Sintak Kee Foods refined its recipe to reduce the stronger pork aroma commonly associated with traditional fillings while preserving the authentic taste and texture of Fuzhou-style Char Siew Pau.
Record-Breaking Consumer Acceptance
In 2025, Sintak Kee Foods achieved sales of 2,238,391 units of its Omega-3 Pork Traditional Fuzhou Char Siew Pau, establishing the milestone recognised by ASIA Records.
The achievement reflects strong consumer confidence in products that successfully combine authentic heritage recipes with continuous product innovation.
Beyond Char Siew Pau, the company manufactures more than 200 varieties of frozen food products, including dim sum, traditional pau, cartoon character buns, premium packaged products, western food, snack items, and specialty sauces, serving both retail and food service markets nationwide.
Preserving Fuzhou Culinary Heritage for Future Generations
Beyond commercial success, Sintak Kee Foods remains committed to preserving the heritage of traditional Fuzhou cuisine.
According to the company, Fuzhou buns were once a common staple in Malaysian coffee shops, particularly within communities originating from Sitiawan. As Hong Kong-style dim sum gradually became more dominant, traditional Fuzhou pastries became increasingly uncommon in the marketplace.
Through continuous product development, large-scale manufacturing, and nationwide distribution, Sintak Kee Foods aims to introduce authentic Fuzhou delicacies to younger generations while demonstrating that Malaysian Fuzhou cuisine continues to possess strong cultural and commercial value.
Quality Manufacturing Supporting Nationwide Distribution
Sintak Kee Foods places strong emphasis on quality assurance, food safety, and manufacturing consistency.
Its frozen products are securely packaged using hygienic food-grade materials with clear preparation instructions to ensure product quality and consumer confidence. Supported by advanced freezing technology and modern production facilities, the company combines authentic craftsmanship with efficient large-scale manufacturing.
This integrated manufacturing capability has enabled Sintak Kee Foods to become one of Malaysia’s recognised frozen food producers while preserving the traditional character of its products.
A Milestone Moment of Recognition
The ASIA Records certificate was officially presented on 26 June 2026.
The recognition was proudly received by Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, together with Simon Low, Operation Director of Sintak Kee Foods Sdn Bhd, in acknowledgement of the company’s pioneering achievement in introducing Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving the highest annual sales for the product category.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, shared:
“Receiving both ASIA Records and ASEAN Records is a proud milestone for Sintak Kee Foods. More importantly, it represents international recognition for traditional Fuzhou cuisine that has been part of Malaysia’s food heritage for generations.
This achievement belongs to our entire team and reaffirms our belief that preserving traditional craftsmanship while embracing innovation is the right direction. We hope this recognition will encourage more people, especially younger consumers, to rediscover the unique flavours and cultural value of authentic Fuzhou dim sum.
We remain committed to strengthening our brand, delivering quality frozen food products, and bringing Malaysian Fuzhou cuisine to more consumers across Asia.”
Advancing Asian Frozen Food Innovation
This ASIA Records recognition reflects the growing role of food manufacturers in preserving traditional culinary heritage while embracing innovation that meets evolving consumer expectations.
By successfully introducing Omega-3 pork into a traditional Fuzhou Char Siew Pau and achieving record-breaking annual sales, Sintak Kee Foods has demonstrated how heritage recipes can remain relevant through thoughtful product development, modern manufacturing, and strong market acceptance.
The achievement also reinforces Malaysia’s growing contribution to Asia’s frozen food industry, showcasing local expertise in producing authentic, high-quality food products with regional appeal.
About Sintak Kee Foods Sdn Bhd
Sintak Kee Foods Sdn Bhd is a Malaysian frozen food manufacturer specialising in authentic Chinese and Hong Kong-style buns and dim sum. Established through Sintak Kee Foods Trading in 2001, the company has grown into one of Malaysia’s leading producers of frozen non-halal buns, supported by three modern production facilities, approximately 200 employees, and a nationwide distribution network of more than 2,000 sales points.
Offering more than 200 varieties of frozen food products, including traditional pau, dim sum, cartoon character buns, premium packaged products, western food, snacks, and specialty sauces, Sintak Kee Foods continues to combine authentic craftsmanship with modern food manufacturing standards. Guided by its philosophy of using the finest ingredients at affordable prices, the company remains committed to preserving traditional Fuzhou culinary heritage while expanding its presence across Malaysia and international markets.
