ASIA Records is proud to officially recognise Mr Sotong for achieving a significant continental milestone as the:
Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks
(80,070.61 KG sold from 2023–2025 across 12 product variants through retail and online channels).
This achievement is reflected through the impressive sales of 80,070.61 KG from 2023 to 2025 across 12 product variants distributed through both retail and online channels. By demonstrating strong consumer demand, product diversity, and multi-channel market reach for dried cuttlefish snacks, Mr Sotong has set a new benchmark for excellence, quality, and sales performance in the Halal seafood snack industry across Asia.
From Local Heritage Brand to Regional Recognition
Mr Sotong’s story began in Johor, Malaysia, where generations of experience in local food retail laid the foundation for a brand built on authenticity, consistency, and customer trust.
What started as a traditional night market business has evolved into a recognised seafood snack brand serving consumers through both physical retail and digital commerce channels.
The company has successfully preserved its heritage while adapting to modern consumer preferences through new product variants, innovative marketing, and expanded distribution strategies.
Scaling Malaysian Food Heritage Across Asia
The achievement of more than 80 tonnes in cumulative sales highlights the strength of Mr Sotong’s product portfolio and growing market presence.
Supported by 12 product variants and a strong omnichannel distribution model, the brand continues to attract consumers seeking authentic, high-quality, and Halal-certified seafood snacks.
As the company expands into new markets and develops future product innovations, it remains committed to showcasing Malaysian food heritage while strengthening its position as a recognised regional brand.
A Milestone Moment of Acknowledgement
The ASIA Records certificate was officially presented on 12 June 2026 at KSL City Mall, Johor Bahru.
The recognition was received on stage by Mr. Arthur Oon Keng Kiat (Mr. Oon), Chief Executive Officer of Mr Sotong, together with Mrs. Ruby Tan, Chief Operating Officer (COO) of Mr Sotong. Their leadership and dedication reflect the company’s commitment to bringing Malaysian food heritage, exceptional product quality, and trusted customer experiences to a wider audience across Asia.
Voices of Leadership
Reflecting on the recognition, Mr. Arthur Oon Keng Kiat, Chief Executive Officer of Mr Sotong, shared:
“Our journey began with a simple mission — to deliver the very best products to every customer.
Today, Mr Sotong is proud to be recognised by ASIA Records. This achievement is more than just a record. It represents the unwavering support of our customers, the dedication of our team, and the belief that has driven our brand forward every step of the way.
To everyone who has chosen and supported Mr Sotong, thank you. Because of you, we have grown from a local Malaysian brand into one that is recognised across Asia.
As we look ahead, we will continue to innovate, expand, and showcase the strength and quality of Malaysian brands to the world.
From Malaysia to Asia — the journey continues.”
About Mr Sotong
Mr Sotong is a Malaysian heritage snack brand specialising in Halal-certified dried cuttlefish products and authentic local delicacies.
Originating from a family business established in 1989, the brand has grown from traditional night market roots into a modern food business serving customers through retail outlets and leading e-commerce platforms.
Committed to quality, authenticity, and innovation, Mr Sotong continues to preserve the flavours of Malaysian food culture while expanding its presence across regional markets.
For more information, visit:
https://mrsotong.com/
