ASIA Records is proud to officially recognise Tourism Johor for achieving a significant continental milestone as the:
Most International Visitor Entries Recorded via Land Border Crossings between Two Fully Independent Sovereign Nations within a Joint Bilateral Special Economic Zone
(24,698,199 total entries in 2025; 19,387,115 from immediate sovereign neighbour, Singapore).
This recognition highlights Johor’s strategic position as a major international gateway—demonstrating its strength in cross-border connectivity, tourism infrastructure, and regional economic integration across Asia.
A Strategic Gateway Driving Regional Tourism Growth
The achievement reflects Johor’s critical role as one of Malaysia’s primary entry points for international visitors, particularly through its land border connectivity with Singapore.
With over 24.6 million international visitor entries recorded in 2025, including more than 19.3 million visitors from Singapore, Johor stands as a high-volume, high-efficiency tourism gateway within a unique bilateral economic zone.
This milestone underscores the effectiveness of Johor’s tourism strategies, infrastructure development, and its ability to facilitate seamless cross-border travel between two fully independent sovereign nations.
Strengthening Johor’s Position on the Asian Tourism Map
The recognition further reinforces Johor’s standing as a leading tourism destination—not only within Malaysia but across the broader Asian region.
In conjunction with the Visit Johor Year 2026 initiative, the milestone reflects strong industry collaboration, sustained growth momentum, and the state’s readiness to welcome even higher visitor volumes in the coming years.
Supported by the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), Johor continues to enhance its tourism ecosystem through strategic promotion, infrastructure upgrades, and the development of unique cultural and experiential offerings.
A Milestone Moment of Acknowledgement
The ASIA Records certificate was officially presented on 16 April 2026 at Holiday Villa Johor Bahru City Centre, marking the formal recognition of Tourism Johor’s record achievement.
The recognition was officially received by Encik Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor, and was witnessed by YBhg. Encik Mohd Masni bin Wakiman, District Officer of Johor Bahru, representing the Menteri Besar of Johor.
Also present on stage (left to right) were Puan Nurazlin binti Abu Talib, Director of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) Johor; Puan Norliyati binti Md. Nor, Deputy State Secretary of Johor (Project Monitoring and People’s Wellbeing); and YM Ungku Suzana binti Ungku Mohamad, District Officer of Tangkak, reflecting the collective leadership behind Johor’s tourism development.
Voices of Leadership
Reflecting on the recognition, YBhg. Encik Mohd Masni bin Wakiman, District Officer of Johor Bahru, representing the Menteri Besar of Johor, shared:
“This recognition reflects Johor’s strength as a key international gateway and highlights the effectiveness of our tourism strategies and cross-border connectivity.
As we move forward with Visit Johor Year 2026, this milestone serves as a strong foundation for continued growth, strengthening Johor’s position as a leading tourism destination in Malaysia and across the Asian region.”
About Tourism Johor
Tourism Johor is the official state agency responsible for planning, coordinating and promoting the development of Johor as a premier tourism destination.
Through strategic initiatives, industry collaboration, and continuous product development, Tourism Johor plays a key role in driving visitor growth and enhancing the state’s global tourism appeal.
With a strong focus on infrastructure, cultural experiences, and destination branding, Johor continues to position itself as a dynamic and competitive tourism hub within Southeast Asia and beyond.
For more information, visit:
https://tourism.johor.gov.my/
https://visitjohor2026.my/ms/
