ASIA Records is proud to officially recognise Aik Cheong Coffee Roaster, widely known as Aik Cheong, for achieving a historic milestone in Malaysia’s coffee industry as the:
First to Launch Kopi O in “Coffee in a Bag” Format (Since 1980).
This recognition affirms Aik Cheong’s role as a true pioneer in making traditional Malaysian coffee more accessible, convenient, and consistent—shaping everyday coffee-drinking habits across generations.
Redefining Traditional Coffee Consumption Through Innovation
Founded before Malaysia’s independence, Aik Cheong Coffee Roaster traces its roots to a humble wooden shop along Temple Street in old Melaka Town, where the family-run business began trading coffee beans as early as 1955.
In its early years, Aik Cheong imported coffee beans from Indonesia, the Philippines, and South America, carrying out grinding, roasting, and packing manually to serve local communities. Built on craftsmanship, dedication, and deep respect for traditional coffee-making, the brand steadily gained trust among coffee lovers.
In 1980, Aik Cheong introduced a groundbreaking innovation—Kopi O in a “Coffee in a Bag” format—revolutionising how traditional black coffee could be brewed at home and in workplaces. This simple yet transformative format preserved the authentic taste of Kopi O while offering unprecedented convenience, setting a new standard in the local coffee market.
The ASIA Records recognition highlights how Aik Cheong successfully blended heritage with innovation, ensuring traditional flavours remain relevant in modern lifestyles.
A Milestone Moment of Acknowledgement
The ASIA Records certificate was presented to commemorate this historic innovation milestone.
The recognition was received on stage by Ernest Koh, National Sales Manager, together with Andy Low, Business Development Manager of Aik Cheong Coffee Roaster Sdn Bhd, representing the brand’s leadership and the collective efforts that have sustained Aik Cheong’s legacy over decades.
Their presence symbolised the continuity of innovation, market expansion, and brand stewardship that has allowed Aik Cheong to remain a trusted household name.
A Legacy Built on Heritage, Consistency, and Trust
From manual roasting in a small Melaka shop to nationwide and international recognition, Aik Cheong’s journey reflects resilience, adaptability, and a deep understanding of consumer needs.
By pioneering the Coffee-in-a-Bag format for Kopi O, Aik Cheong not only simplified coffee preparation but also preserved the soul of traditional Malaysian coffee—ensuring its enjoyment across different generations and lifestyles.
About Aik Cheong Coffee Roaster
Aik Cheong Coffee Roaster is one of Malaysia’s most established coffee brands, with roots dating back to the mid-1950s. Known for its dedication to quality roasting, authentic flavours, and continuous innovation, Aik Cheong has played a key role in shaping Malaysia’s coffee culture.
With decades of experience and a strong commitment to tradition, Aik Cheong continues to innovate while staying true to its origins—bringing comforting, familiar coffee experiences to consumers at home and abroad.
For more information, visit:
https://www.aikcheong.com.my/
