ASIA Records is proud to officially recognise Xmegami for achieving a landmark continental milestone in the Asian health and beauty industry as the: Highest Accumulated Sales Value Achieved by a Malaysian-Produced, Female Founder-Led Health and Beauty Brand Using Network-Based Distribution (RM 234.35 million in accumulated sales from 2018–2025; 13 SKUs; an average of 1,500 active agents operating across 6 countries).
This recognition elevates Xmegami’s achievement from regional success to continental significance, positioning the brand as one of Asia’s most commercially impactful women-led health and beauty enterprises originating from Malaysia.
From Malaysian Brand to Continental Scale
Xmegami’s ASIA Records recognition reflects not only cumulative sales performance, but also the brand’s ability to sustain long-term execution across multiple Asian markets through a structured network-based distribution model.
Over a seven-year period, Xmegami achieved RM 234.35 million in accumulated sales with a deliberately focused portfolio of 13 SKUs, demonstrating strategic discipline, repeat consumer demand, and operational consistency. Central to this achievement is an agent-driven ecosystem averaging 1,500 active agents across six countries, enabling the brand to scale geographically while maintaining cohesive brand positioning and sales execution.
By integrating product development, quality control, logistics, marketing support, and incentive structures into a centralised system, Xmegami successfully transformed network-based distribution into a repeatable, sustainable continental growth engine. This model allowed the brand to expand beyond national borders without the fragmentation often associated with cross-border network sales, supporting steady accumulation of sales value over time.
The ASIA Records recognition affirms Xmegami’s capability to combine Malaysian-produced innovation with a scalable human network—delivering verified continental impact through disciplined execution rather than short-term expansion.
Voices of Leadership
Reflecting on the ASIA Records recognition, Cheong Sheue Xin, Founder of Xmegami, shared:
but the result of consistent execution
and accumulated efforts
Let this journey be remembered
and officially recorded by the world
Her words underscore the long-term commitment behind Xmegami’s achievement, framing the ASIA Records recognition as the culmination of sustained leadership, perseverance, and belief in a scalable vision.
A Milestone Moment of Continental Recognition
The ASIA Records certificate was officially presented on 20 December 2025 at the Andaman Grand Ballroom, Kuala Lumpur.
The recognition was received on stage by Cheong Sheue Xin, Founder of Xmegami, and her team, acknowledging their collective leadership, execution, and commitment in building a Malaysia-produced, female founder-led health and beauty brand that has achieved verified continental impact through network-based distribution.
About Xmegami
Xmegami is a Malaysian-produced health and beauty brand founded in 2017, guided by the philosophy of the “new generation goddess”—symbolising independence, confidence, and purposeful growth.
By combining locally produced products with a technology-enabled, network-based distribution platform, Xmegami has expanded across Asia while empowering individuals—particularly women—to participate in sustainable entrepreneurship. Today, the brand stands as a recognised example of how Malaysian innovation can scale credibly and competitively at the continental level.
For more information, visit:
https://www.xmegami.com/
