ASIA Records is proud to officially recognise LE AURA, H&H Health Group for achieving a significant continental milestone as the:
Highest Perfume Sales across Three Variants by a Single Brand via Brand-Owned Live Commerce within 24 Hours (5,493 Bottles Sold, generating RM514,526 in Revenue within 24 Hours on 7 August 2024, via a 1-hour Facebook Live session from 8:35 PM to 9:35 PM for DE AI LE AURA, DE BAY LE AURA and BOSS LE AURA).
This recognition establishes a new continental benchmark in digital commerce—highlighting the effectiveness of live-stream selling as a high-performance retail model across Asia.
Setting a New Benchmark in Digital Retail Innovation
LE AURA’s record achievement demonstrates the evolving landscape of retail, where real-time engagement and content-driven selling are redefining consumer behaviour.
By converting a single live session into a high-impact commercial success, the brand showcases how live commerce can scale beyond marketing into a powerful revenue engine—bridging entertainment, interaction, and transaction in one unified platform.
This milestone reinforces LE AURA’s position as a leading example of brand-driven digital commerce innovation within Asia.
A Milestone Moment of Acknowledgement
The ASIA Records certificate was officially presented on 27 April 2026 at The Top, Komtar Penang, during the 3rd ASIA Records Gather of Achievers.
The recognition was received on stage by Loh Wei Hong, Founder of H&H Health Group, representing the leadership and strategic direction behind this continental milestone.
Voices of Leadership
Reflecting on the recognition, Loh Wei Hong, Founder of H&H Health Group, shared:
“This milestone reflects our belief in the power of live commerce to connect, engage, and convert in real time. By building strong relationships with our audience, we are able to deliver not just products, but meaningful brand experiences. This recognition inspires us to continue pushing the boundaries of digital commerce across the region.”
About H&H Health Group / LE AURA
H&H Health Group is a forward-looking brand group specialising in consumer products driven by digital-first strategies and audience engagement.
Through LE AURA, the group continues to explore innovative retail models—leveraging live commerce, storytelling, and direct interaction to redefine how brands connect with consumers across Asia.
