Farm Price Holdings Berhad Recognised by ASIA Records for Pioneering Asia’s First Publicly Listed Fresh Vegetable Supply Chain Integrating Cold-Chain Logistics and Halal-Certified Value-Added Processing

ASIA Records is proud to officially recognise Farm Price Holdings Berhad for achieving the milestone:

First Publicly-Listed Fresh-Vegetable Importer and Exporter Integrating Self-Operated Cold-Chain Storage and Halal-Certified Value-Added Processing (listed May 2024; Singapore ~40% of turnover; 149,548 sq ft built-up & 66,845 sq ft refrigerated on completion; 29,669 pallets/year; ISO 9001:2015, GMP & HACCP accredited; founded 2004)

This recognition celebrates Farm Price Holdings Berhad’s leadership in advancing integrated fresh produce supply chain solutions by combining public-market governance, self-operated cold-chain infrastructure, and halal-certified value-added processing, setting a new benchmark for the agricultural and food distribution industry across Asia.

Building an Integrated Fresh Produce Supply Chain

Established in 2004, Farm Price Holdings Berhad has evolved from a fresh vegetable trading company into a fully integrated agricultural supply chain provider serving wholesalers, retailers, food service operators, and export markets.

A major milestone was achieved in May 2024 when the company became Malaysia’s first publicly listed fresh vegetable importer and exporter integrating self-operated cold-chain storage with halal-certified value-added processing following its listing on the ACE Market of Bursa Malaysia. This marked a significant advancement in the professionalisation and modernisation of the fresh produce industry.

Today, Farm Price sources premium fresh vegetables from both domestic growers and international suppliers before distributing them efficiently across Malaysia and overseas markets. Approximately 40% of the company’s annual turnover is generated through exports to Singapore, demonstrating its strong regional market presence.

Investing in Cold-Chain Excellence

A defining strength of Farm Price lies in its investment in integrated cold-chain infrastructure designed to preserve freshness, maintain food quality, and minimise post-harvest losses throughout the supply chain.

Upon completion, the company’s new integrated facility will comprise approximately 149,548 square feet of built-up area, including 66,845 square feet of refrigerated storage facilities with an annual handling capacity of approximately 29,669 pallets.

Complementing its logistics capabilities, Farm Price also operates halal-certified value-added processing services involving vegetable cleaning, sorting, cutting, and packaging to meet the evolving needs of retailers, food manufacturers, and food service businesses.

These operations are supported by internationally recognised ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, reinforcing the company’s commitment to food safety, operational excellence, and quality assurance.

Supporting Regional Food Security and Sustainable Distribution

As Asia continues to experience increasing demand for safe, traceable, and high-quality fresh produce, integrated supply chain solutions play an increasingly vital role in ensuring reliable food distribution.

Farm Price’s business model strengthens agricultural connectivity by linking farmers, import partners, processors, distributors, and export markets through an efficient end-to-end supply chain supported by modern infrastructure and stringent quality standards.

By investing in logistics, food safety systems, and value-added processing, the company contributes to reducing food loss, improving supply chain resilience, and supporting regional food security across Asia.

A Milestone Moment of Recognition

The ASIA Records certificate was officially presented on 28 June 2026.

The recognition was proudly received by Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, in acknowledgement of his leadership in building Asia’s first publicly listed integrated fresh vegetable supply chain combining import and export operations, self-operated cold-chain logistics, and halal-certified value-added processing.

The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.

Voices of Leadership

Reflecting on the recognition, Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, shared:

“This ASIA Records recognition reflects the collective effort of our entire team over the past two decades in building an integrated fresh produce ecosystem founded on quality, reliability, and innovation.

Becoming the first publicly listed company in our sector to integrate cold-chain storage and halal-certified value-added processing demonstrates our long-term commitment to strengthening food supply chains while creating greater value for customers, growers, and business partners.

As we continue expanding across the region, we remain committed to delivering safe, fresh, and high-quality produce while contributing to the sustainable development of Asia’s agricultural supply chain.”

Advancing the Future of Fresh Produce Distribution in Asia

This ASIA Records recognition reflects the increasing importance of integrated supply chain management in supporting food security, agricultural sustainability, and international trade throughout Asia.

By combining modern cold-chain logistics, internationally recognised food safety certifications, and regional export capabilities within a publicly listed corporate structure, Farm Price Holdings Berhad has established a new benchmark for fresh produce distribution and value-added agricultural services.

As the company continues to invest in infrastructure, technology, and regional market expansion, it is well positioned to contribute to the future development of Asia’s agricultural and food distribution ecosystem.

About Farm Price Holdings Berhad

Farm Price Holdings Berhad is a Malaysian integrated fresh produce company established in 2004, specialising in the import, export, processing, storage, and distribution of fresh vegetables. Listed on the ACE Market of Bursa Malaysia in May 2024, the company operates a comprehensive supply chain supported by self-operated cold-chain facilities and halal-certified value-added processing.

Accredited with ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, Farm Price continues to strengthen food quality, supply chain resilience, and regional agricultural trade while serving customers across Malaysia and international markets, particularly Singapore.