ASIA Records is proud to officially recognise Shen Loon She Enterprise Sdn Bhd for achieving the milestone:
Most JAKIM Halal-Certified Joint Supplements Featuring UC-II® Sold in a Month (10,040 bottles sold; RM1,436,523 in sales; July 2025)
This recognition highlights Shen Loon She Enterprise Sdn Bhd’s leadership in the health and wellness industry through Moflex Plus, a premium joint health supplement that combines a clinically studied ingredient with JAKIM Halal certification to meet the growing demand for trusted mobility support across Asia.
Nearly Five Decades of Commitment to Health and Wellness
Established in 1978, Shen Loon She Enterprise Sdn Bhd has built a strong reputation as one of Malaysia’s established health and wellness companies, offering a broad range of nutritional supplements and functional health products.
Over the years, the company has continued to invest in product innovation, consumer education, and quality assurance while expanding its distribution network across Malaysia and Singapore. Its products are available through major pharmacy chains, health retailers, and the company’s own retail outlets, making wellness solutions more accessible to consumers throughout the region.
Supporting Joint Health Through Science-Backed Innovation
At the centre of this achievement is Moflex Plus, a joint health supplement formulated to support mobility, flexibility, and long-term joint wellness.
The product features UC-II®, a patented undenatured type II collagen ingredient that has been clinically studied for its role in supporting joint comfort and mobility.
Moflex Plus is designed for consumers seeking a convenient daily solution to support an active lifestyle and maintain joint function as part of a broader preventive wellness routine.
As a JAKIM Halal-certified supplement, the product also provides greater confidence for Muslim consumers seeking health products that meet recognised halal standards.
Strong Consumer Confidence and Market Leadership
In July 2025, Moflex Plus achieved sales of 10,040 bottles, generating RM1,436,523 in revenue within a single month.
This milestone reflects strong consumer trust in the product’s quality, formulation, and positioning while demonstrating increasing demand for premium joint health supplements among consumers seeking to maintain active and healthy lifestyles.
The achievement also reinforces Shen Loon She Enterprise Sdn Bhd’s commitment to delivering wellness products that combine recognised ingredients, quality standards, and practical daily use.
Making Preventive Joint Care More Accessible
As awareness of preventive healthcare continues to grow, more consumers are taking proactive steps to support mobility before joint discomfort affects their quality of life.
Through Moflex Plus, Shen Loon She Enterprise Sdn Bhd continues to promote the importance of early joint care by offering a convenient daily supplement supported by a clinically studied ingredient and trusted certification.
This approach reflects the company’s long-standing mission of helping individuals maintain healthier and more active lives through accessible wellness solutions.
A Milestone Moment of Recognition
The ASIA Records certificate was officially presented on 29 June 2026.
The recognition was proudly received by Andy Lee, Chief Executive Officer of Shen Loon She Enterprise Sdn Bhd, together with Xavier Ng Yi Sheng, Marketing Director, and Chook Jia Ding, Marketing Manager, in acknowledgement of the company’s achievement in establishing a new benchmark for monthly sales of a JAKIM Halal-certified joint supplement featuring UC-II®.
Voices of Leadership
Reflecting on the recognition, Chook Jia Ding, Marketing Manager of Shen Loon She Enterprise Sdn Bhd, shared:
“We are deeply grateful to ASIA Records for presenting us with this recognition. We would also like to thank our business partners, our team, and every customer who has supported us throughout this journey.
While achieving a record is meaningful, what makes us most proud is hearing directly from customers who have used our products and shared how these products have made a positive difference in their lives.
The satisfaction of knowing that we have been able to help someone and give them greater hope is something that cannot be measured by money. That is the most meaningful achievement for our brand.
This recognition is an affirmation of our team’s efforts and a strong source of motivation for us to continue moving forward. Looking ahead, Shen Loon She will continue expanding across Southeast Asia and the wider Asian market because we believe that trusted products should be made known and accessible to more people.”
Advancing Wellness Innovation Across Asia
This achievement reflects the growing importance of scientifically formulated nutritional supplements in supporting preventive healthcare and active ageing across Asia.
By achieving record-breaking monthly sales for a JAKIM Halal-certified joint supplement featuring UC-II®, Shen Loon She Enterprise Sdn Bhd has demonstrated how science-backed formulation, trusted certification, and consumer confidence can drive innovation within the wellness industry.
The recognition also reinforces Malaysia’s growing role as a producer of quality health supplements that meet recognised standards while serving the evolving needs of consumers throughout the region.
About Shen Loon She Enterprise Sdn Bhd
Shen Loon She Enterprise Sdn Bhd, established in 1978, is a Malaysian health and wellness company specialising in nutritional supplements and functional health products.
Operating across Malaysia and Singapore, the company distributes its products through major pharmacy chains, health retailers, and its own retail outlets, providing consumers with accessible wellness solutions supported by quality and innovation.
Driven by a commitment to product development, consumer wellbeing, and preventive healthcare, Shen Loon She Enterprise Sdn Bhd continues to develop trusted health supplements that support healthier lifestyles while strengthening its presence across Malaysia and the wider Asian region.
