ASIA Records is proud to officially recognise KL XieLaoBan (KL蟹老板) for achieving a significant continental milestone as the:
First Single-Persona Crab Delivery Brand Selling Cooked-to-Order Crab Dishes Driven by Short-Video Content Across Multiple Platforms
(70,413 orders fulfilled from 1 Nov 2023 to 24 Jun 2026; daily 12pm–2am; video across 6 social platforms: TikTok, Douyin, Facebook, RedNote, Instagram, WeChat).
Operating daily since November 2023, this milestone highlights KL XieLaoBan’s distinctive ability to combine freshly prepared crab dishes with a strong personality-driven digital presence. Through short-video content across TikTok, Douyin, Facebook, RedNote, Instagram, and WeChat, KL XieLaoBan has set a new benchmark for social commerce, seafood delivery innovation, and content-led F&B growth across the Asia continent.
Transforming Crab Delivery Through Digital Storytelling
KL XieLaoBan, also known in Chinese as KL蟹老板, has redefined the seafood delivery model by combining cooked-to-order crab dishes with a highly recognisable online persona.
Through consistent short-video content across six social platforms, the brand has built direct audience trust while turning digital engagement into measurable food delivery demand.
From 1 November 2023 to 24 June 2026, KL XieLaoBan fulfilled 70,413 orders, reflecting strong customer response, operational reliability, and the impact of personality-led content in the modern F&B industry.
Advancing Content-Led F&B Growth Across Asia
This achievement reflects a broader shift in food commerce, where short-form video platforms now play a major role in shaping consumer discovery, trust, and purchasing behaviour.
By integrating storytelling, product visibility, and delivery execution, KL XieLaoBan demonstrates how a local food brand can build strong market recognition without relying on traditional retail formats.
Its success sets a meaningful benchmark for food entrepreneurs across Asia, showing how content, consistency, and customer connection can become powerful drivers of business growth.
A Milestone Moment of Acknowledgement
The ASIA Records certificate was officially presented on 27 June 2026 at PJ SS2, marking the formal recognition of KL XieLaoBan’s record achievement.
The recognition was received on stage by Jerry Lee Chun Jian, Founder of KL XieLaoBan, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the brand’s entrepreneurial spirit, digital influence, and commitment to bringing Malaysian seafood delivery innovation to a wider stage.
Voices of Leadership
Reflecting on the recognition, Jerry Lee Chun Jian, Founder of KL XieLaoBan (KL蟹老板), shared:
“This ASIA Records recognition is a meaningful milestone for KL XieLaoBan and for my journey as a young Malaysian entrepreneur. I never expected that a crab delivery brand built through short-video content could one day receive recognition on this stage.
This achievement belongs to our customers, our team, and everyone who has supported KL XieLaoBan along the way. I am also thankful to Chef Hugo Leung Man To for his recognition and encouragement.
Moving forward, I will continue to grow KL XieLaoBan with passion and consistency, and I hope to bring a Malaysian brand to a wider audience across Asia.”
About KL XieLaoBan
KL XieLaoBan (KL蟹老板) is a Malaysian seafood delivery brand specialising in cooked-to-order crab dishes promoted through short-video content and digital engagement.
The brand has built its presence across multiple platforms including TikTok, Douyin, Facebook, RedNote, Instagram, and WeChat, using personality-led content to connect with customers and drive food delivery demand.
With its combination of fresh preparation, distinctive digital identity, and strong customer support, KL XieLaoBan continues to represent a new generation of content-led F&B entrepreneurship in Asia.
For more information, visit:
https://www.facebook.com/profile.php?id=61553001358517
